Facebook Me. No, Me! No, Me!

You might think that narcissists' Facebook profiles would be heavily spiced with the word "I." But it seems that even narcissists know that's a dead giveaway about their least attractive personality trait. In "Narcissism and Implicit Attention Seeking: Evidence from Linguistic Analyses of Social Networking and Online Presentation" (July 2011 in Personality and Individual Differences), an international team of researchers report on a typical social networking "workaround" used by narcissists. When they restrain their online use of the word "I," they call attention to themselves with sexy photos and profanity.